Oura Pulse Lounge
Transforming biometric data into a moment of sonic clarity.
Industry
Consumer Tech & Wellness
Consumer Tech & Wellness
My Role
Creative Direction, 3D Spatial Design, Experience Strategy, UI/UX Prototyping
The Challenge
Oura is the gold standard for sleep, but the brand opportunity lay in active, joyful living. I wanted to move biometric data out of the app and into the real world—creating a space where “wellness” isn’t just about rest, but about how deeply you feel the music.
Oura is the gold standard for sleep, but the brand opportunity lay in active, joyful living. I wanted to move biometric data out of the app and into the real world—creating a space where “wellness” isn’t just about rest, but about how deeply you feel the music.
The Concept
A “Sonic Sanctuary” dropped into the middle of the busy city. A transparent, architectural listening lounge where the public can pause, disconnect, and rediscover music through a biometric lens.
01. The Architecture
I designed a transparent, breathable pop-up centered around a massive, glowing Oura Ring structure. This “Halo” acts as both a visual landmark and a seating area, inviting the city to step inside a sanctuary of calm.
I designed a transparent, breathable pop-up centered around a massive, glowing Oura Ring structure. This “Halo” acts as both a visual landmark and a seating area, inviting the city to step inside a sanctuary of calm.
02. The Listening Experience
Stripping away the chaos of a club, this space is dedicated to high-fidelity audio. Guests step into listening stations, put on noise-canceling headphones, and enter a curated sonic journey designed to lower cortisol and elevate mood.
Stripping away the chaos of a club, this space is dedicated to high-fidelity audio. Guests step into listening stations, put on noise-canceling headphones, and enter a curated sonic journey designed to lower cortisol and elevate mood.
03. The “Euphoria” Metric
To bridge the physical and digital, I prototyped the “Euphoria Score.” This app feature tags moments of peak positive stress (joy) with the song playing at that exact moment, turning health stats into a memory diary.
To bridge the physical and digital, I prototyped the “Euphoria Score.” This app feature tags moments of peak positive stress (joy) with the song playing at that exact moment, turning health stats into a memory diary.
