About
About Fidel Frias
Director of Brand Experience & Creative Lead, New York, NY
Fidel is an accomplished Director of Brand Experience dedicated to the intersection of high-level strategy and sensory storytelling. He excels at architecting integrated journeys, from high-conversion product landing pages and interactive virtual experiences via Zoom to the future of immersive physical environments. Leveraging a unique dual background as a professional Event DJ and Creative Lead, Fidel brings a rare “sonic and spatial” perspective to brand activations. He understands how sound, rhythm, and visual design work together to drive deep audience engagement. A proven leader of cross-functional teams, he navigates the space between executive goals and creative execution with a relentless “no job too big” attitude.
Experience
Everyday Health Group
Director of Brand Experience
July 2017 – Present
Leading brand strategy, cross-functional creative direction, and 360° marketing initiatives for a global health media portfolio.
DJ Del / Independent
Creative Lead & Experiential Director
2012 – Present
Directing live brand activations and sonic identity for clients including LinkedIn, Campari, Modern Day Wife, and SHEIN.
Hearst Magazines
Senior Designer
Aug 2012 – Jun 2016
Vibe Magazine
Designer
Jan 2010 – Aug 2012
Freelance & Agency
SociedAD
Junior Art Director (Feb 2017 – May 2017)
IO-Media
Art Director (Jun 2016 – Sep 2016)
Terra Holdings
Graphic Designer (Feb 2016 – Jan 2017)
Education
The City College of New York (CCNY)
MPS, Branding and Integrated Communications
Class of 2018
School of Visual Arts (SVA)
Continuing Education | Advertising & Art Direction
New York, NY
New York City College of Technology
Bachelor of Technology, Communication Design
Brooklyn, NY
New York City College of Technology
Associate in Applied Science, Art and Advertising Design
Brooklyn, NY