Who: WhatsApp is simple. secure. reliable messaging app available on phones all over the world.
Problem: Often times we don’t live in the same area as our parents or loved ones, so we rely on social media, long distance phones calls, texts and video chatting to stay connected. But it does not have the same feeling as sharing a meal together.
Insight: Sharing a meal creates a stronger bond, than just a simple conversation.
Stats: According to a New York Times 30 to 40 percent of families don’t eat dinner together five to seven nights a week. Also, 87% of parents feel is very important to eat together as a family.